Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. An ultra-long lens designed for handheld shooting, the Sigma 500mm f/5.6
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. An ultra-long lens designed for handheld shooting, the Sigma 500mm f/5.6
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. Ultra-fast, ultra-sharp, and covering a 180 degree field of view,
Are you obsessed with photography in its purest, most timeless form? The latest and greatest X100-series compact digital camera is calling out to you. Indulge
Revealing wonder: it’s in our nature. Indeed, is there any better place to find wonder than deep in the thick of nature? And, as lovers
New from the innovators at DJI is a significantly refreshed and upgraded compact wireless audio system: the DJI Mic 2! CLICK HERE to order your
Coming soon from Sony: the world’s lightest 300mm f/2.8 lens to date! About the same weight as the original FE 70–200mm GM & half the
A lot of progress in the digital imaging industry is incremental. We all remember the megapixel race that took center stage in the early years
The widest-angle RF lens yet produced is coming soon! The RF10–20mm f/4 L IS STM was announced by Canon earlier today. This rectilinearly-corrected zoom will
Adventurous Nikon mirrorless photographers are in for a treat: the 150–500mm f/5–6.7 Di III VC VXD for Nikon Z mount (A057Z) is coming to stores
Nikon’s brand new NIKKOR Z 135mm f/1.8 S Plena is designed to be an absolutely unbeatable portraiture tool. The focal length provides compression that is
Coming in October, the Nikon Z f is a new mirrorless full-frame camera with a unique style drawn from Nikon’s long and venerable history in
Scheduled for availability October 12th (less than a month away!), Tamron’s newly-reimagined version of the 70–180mm f/2.8 Di III VXD for Sony E-mount brings significant
You know what’s one of the toughest things to find these days? Freedom. And we don’t mean just that stars and stripes kind of freedom,
A sweeping announcement from Fujifilm today includes a new flagship medium format camera and three lenses to go with it. Two of them are tilt-shift
It’s a fine day to be a fan of Panasonic. They have announced a new still-photography flagship LUMIX camera body as well as two wide-aperture
The theme of the day is “compact yet uncompromising.” Sony’s latest announcements include two significantly improved entries into the α7C line and an impressive updated
Coming for the first time to the Nikon Z mount, Tamron presents a full-frame capable travel zoom/all-in-one that sets itself apart. The 35–150mm f/2–2.8 Di
Today brought a treble announcement from our friends at Sony, featuring a new body, lens, and important videography accessory. All three are slated for delivery