The Fujifilm X100VI is One And Only for passionate, professional creatives

Are you obsessed with photography in its purest, most timeless form? The latest and greatest X100-series compact digital camera is calling out to you. Indulge in truly tactile creation, using one of the most dialed-in body designs in the industry. The X100VI offers top-tier direct, analog control in a characteristically compact body. The body will be available in an elegant all-black or classic two-tone silver/black, and you can pre-order right now at the link below or at a Mike’s Camera near you.

A blazingly fast X-Processor 5 runs the show, enabling next-gen AI-powered processing, HEIC file formatting, and taking it all in with an APS-C sized 40.2 MP X-Trans™ CMOS 5 HR back-side-illuminated sensor—all with less power consumption compared to the X-Processor 4. Video can be recorded up to 6.2K 30p 4:2:2 10-bit, internally. A new, five-axis in-body stabilization system, rated for up to 6 stops of shake correction, offers the best handheld performance yet for this series, without swelling that chic, sleek body.

The same optically-precise 23mm f/2 lens found on the X100V makes a repeat performance here. Wide enough for off-the-cuff street shots but not so wide as to be self-conscious about it, it’s perfect companion for this casually creative machine. The plenty-bright aperture and new native ISO of 125 set you up for successful low-light and night photography, but the lens also includes an integrated four-stop neutral density filter for those extra-bright days out and about.

Assuming you’re not dialing in your settings and shooting from the hip—why not? life is short and the updated focusing system is more accurate than ever—the X100VI offers a handsome 1.62 million dot flip-out LCD as well as a high-quality hybrid viewfinder, offering the best of both worlds: a direct rangefinder, augmented as needed.

Perhaps most important of all, you can take advantage of Fujifilm’s ninety (9-0) year history of color science using their exclusive film simulation modes. Mimic 20 different historically significant film stocks, including the newly-added REALA ACE. A highly realistic grain effect will wow any film fan, and “colour chrome” will have your images bursting with vibrancy when that extra-saturated look is needed.

The Fujifilm X100VI promises to honor Fuji’s near-century of expertise with its design, intuitive usability, and (of course) image quality. The creative possibilities are astounding and inspiring. Click here for more details, or to pre-order yours today!

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