Lighter and with a wider range than other 100–400mm lenses, the Tamron 50–400mm F/4.5–6.3 Di III VC VXD (A067) is a game-changing all-in-one that will
Category: New Products
The All-in-One for Everyone: Tamron 28–300mm f/4–7.1 Di III VC VXD is out this month
Anyone using Sony full-frame or APS-C E-mount mirrorless cameras should take note: Tamron’s latest glass is a strong candidate for the one lens to rule
Announcing the EOS R5 Mark II
Announced alongside the EOS R1, the EOS R5 Mark II is a robust update to the highly praised EOS R5 mirrorless full frame camera. Hybrid professionals shooting
Announcing the EOS R1
First teased back in May and announced alongside the EOS R5 Mark II, the EOS R1 carries on the proud legacy of the EOS 1
Nikon’s walkaround lens for storytellers
New from Nikon: “The NIKKOR Z 35mm f/1.4 lens is a natural wide-angle lens with a large f/1.4 aperture that cuts through low light and
ProMaster’s totally tubular new light
Check out the latest addition to ProMaster’s app-controlled chromatic LED lighting lineup! The Chroma TL9RGB is a 9″ RGB light in a tube form factor
SIGMA’s first lens for Canon RF mount
The SIGMA 18–50mm f/2.8 DC DN | Contemporary was SIGMA’s first APS-C size mirrorless dedicated zoom lens. Currently available for E-mount, L-mount, and X-mount, now
Get ready to outperform with the Nikon Z6III
Packed with both brand new innovations and inherited power from the likes of the Z9 and Z8, the latest iteration of Nikon’s Z6 mirrorless full-frame
Widen your horizons with an unconventional telephoto zoom
Arriving before the end of the month, Tamron’s latest telephoto zoom for Sony full frame E-mount starts all the way back at a normal field
Expand your EOS options
A little something’s new from Canon, announced today: one high-end hybrid lens, and one basic-yet-powerful Speedlite flash. RF35mm f/1.4 L VCM lens The highly anticipated
Sigma introduces world’s first full-frame f/1.8 zoom lens
Here it is: the Sigma 28–45mm f/1.8 DG DN | Art lens! Available for Sony E-mount and the L-mount, this is the world’s first zoom
Perfection evolved: Sigma’s 24–70mm f/2.8 DG DN II | Art lens
“How do you fix what isn’t broken? Rebuild it from scratch.” Aiming to bring a flagship lens up to date with the latest optical and
Relive the joy of film: new gear from Fuji announced
Today, Fujifilm announced two new cameras and two new lenses, one each in their medium format (GFX) and APS-C (X) sensor lines. All of these
The Canon EOS R1 is officially in development
Canon announced today that the first flagship camera for the EOS R SYSTEM, the EOS R1, is currently being developed. They are hopeful that the
HDF comes to the Ricoh GR III and GR IIIx
Ricoh’s APS-C fixed lens GR series cameras are stalwart stars in the premium compact scene, and special editions of their latest models are now available
Single-lens simplicity, Nikon Z quality: NIKKOR Z 28–400mm f/4–8 VR coming soon
“Great moments won’t wait for you to change your lens—you need to be able to capture every shot with speed and ease!” Does this ring
The FE 24–50mm f/2.8 G is the perfect f/2.8 standard zoom for everyday works of art
Today, Sony announced a brand new constant aperture standard zoom. The FE 24–50mm f/2.8 G is high-performing, compact, and bright. Watch for a late-May arrival—in
Panasonic’s latest all-in-one stuns with size
Just announced by Panasonic: the LUMIX S 28–200mm f/4–7.1 MACRO O.I.S. lens. Weighing in at only 14.6 oz (not even one pound!) and measuring a