The SIGMA 18–50mm f/2.8 DC DN | Contemporary was SIGMA’s first APS-C size mirrorless dedicated zoom lens. Currently available for E-mount, L-mount, and X-mount, now
Category: New Products
Get ready to outperform with the Nikon Z6III
Packed with both brand new innovations and inherited power from the likes of the Z9 and Z8, the latest iteration of Nikon’s Z6 mirrorless full-frame
Widen your horizons with an unconventional telephoto zoom
Arriving before the end of the month, Tamron’s latest telephoto zoom for Sony full frame E-mount starts all the way back at a normal field
Expand your EOS options
A little something’s new from Canon, announced today: one high-end hybrid lens, and one basic-yet-powerful Speedlite flash. RF35mm f/1.4 L VCM lens The highly anticipated
Sigma introduces world’s first full-frame f/1.8 zoom lens
Here it is: the Sigma 28–45mm f/1.8 DG DN | Art lens! Available for Sony E-mount and the L-mount, this is the world’s first zoom
Perfection evolved: Sigma’s 24–70mm f/2.8 DG DN II | Art lens
“How do you fix what isn’t broken? Rebuild it from scratch.” Aiming to bring a flagship lens up to date with the latest optical and
Relive the joy of film: new gear from Fuji announced
Today, Fujifilm announced two new cameras and two new lenses, one each in their medium format (GFX) and APS-C (X) sensor lines. All of these
The Canon EOS R1 is officially in development
Canon announced today that the first flagship camera for the EOS R SYSTEM, the EOS R1, is currently being developed. They are hopeful that the
HDF comes to the Ricoh GR III and GR IIIx
Ricoh’s APS-C fixed lens GR series cameras are stalwart stars in the premium compact scene, and special editions of their latest models are now available
Single-lens simplicity, Nikon Z quality: NIKKOR Z 28–400mm f/4–8 VR coming soon
“Great moments won’t wait for you to change your lens—you need to be able to capture every shot with speed and ease!” Does this ring
The FE 24–50mm f/2.8 G is the perfect f/2.8 standard zoom for everyday works of art
Today, Sony announced a brand new constant aperture standard zoom. The FE 24–50mm f/2.8 G is high-performing, compact, and bright. Watch for a late-May arrival—in
Panasonic’s latest all-in-one stuns with size
Just announced by Panasonic: the LUMIX S 28–200mm f/4–7.1 MACRO O.I.S. lens. Weighing in at only 14.6 oz (not even one pound!) and measuring a
Performance in reach: the Sigma 500mm f/5.6 DG DN OS | Sports
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. An ultra-long lens designed for handheld shooting, the Sigma 500mm f/5.6
Full-frame. Fisheye. The Sigma 15mm f/1.4 DG DN Diagonal Fisheye | Art lens
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. Ultra-fast, ultra-sharp, and covering a 180 degree field of view,
The Fujifilm X100VI is One And Only for passionate, professional creatives
Are you obsessed with photography in its purest, most timeless form? The latest and greatest X100-series compact digital camera is calling out to you. Indulge
Available next month: OM-1 Mark II, super-telephoto lens, & wide-angle zoom
Revealing wonder: it’s in our nature. Indeed, is there any better place to find wonder than deep in the thick of nature? And, as lovers
Get Pocket Sized Pro Audio with the DJI Mic 2
New from the innovators at DJI is a significantly refreshed and upgraded compact wireless audio system: the DJI Mic 2! CLICK HERE to order your
Forthcoming FE 300mm f/2.8 GM OSS from Sony first in its class
Coming soon from Sony: the world’s lightest 300mm f/2.8 lens to date! About the same weight as the original FE 70–200mm GM & half the