Today, Sony announced a brand new constant aperture standard zoom. The FE 24–50mm f/2.8 G is high-performing, compact, and bright. Watch for a late-May arrival—in
Tag: Mirrorless
Panasonic’s latest all-in-one stuns with size
Just announced by Panasonic: the LUMIX S 28–200mm f/4–7.1 MACRO O.I.S. lens. Weighing in at only 14.6 oz (not even one pound!) and measuring a
Performance in reach: the Sigma 500mm f/5.6 DG DN OS | Sports
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. An ultra-long lens designed for handheld shooting, the Sigma 500mm f/5.6
Full-frame. Fisheye. The Sigma 15mm f/1.4 DG DN Diagonal Fisheye | Art lens
Sigma unveiled a pair of lenses on two very extreme ends of the spectrum today. Ultra-fast, ultra-sharp, and covering a 180 degree field of view,
Unlock your Fujifilm camera’s secret powers!
Hot off the newswire: Effective January 22, 2024, Fujifilm announced firmware updates for an assortment of X Series cameras. Check out the Fujifilm website for
Available next month: OM-1 Mark II, super-telephoto lens, & wide-angle zoom
Revealing wonder: it’s in our nature. Indeed, is there any better place to find wonder than deep in the thick of nature? And, as lovers
Sony Alpha 9 III: the end of rolling shutter distortion?
A lot of progress in the digital imaging industry is incremental. We all remember the megapixel race that took center stage in the early years
Canon’s latest RF lens is an ultra-wide powerhouse
The widest-angle RF lens yet produced is coming soon! The RF10–20mm f/4 L IS STM was announced by Canon earlier today. This rectilinearly-corrected zoom will
Nikon users, zoom in on the image of your dreams with the Tamron 150–500mm for Z mount
Adventurous Nikon mirrorless photographers are in for a treat: the 150–500mm f/5–6.7 Di III VC VXD for Nikon Z mount (A057Z) is coming to stores
Plena is a NIKKOR S-line prime unlike any before
Nikon’s brand new NIKKOR Z 135mm f/1.8 S Plena is designed to be an absolutely unbeatable portraiture tool. The focal length provides compression that is
Retro-cool Nikon Z f: performance to inspire
Coming in October, the Nikon Z f is a new mirrorless full-frame camera with a unique style drawn from Nikon’s long and venerable history in
Class-leading fast telephoto zoom for E-mount gets an upgrade
Scheduled for availability October 12th (less than a month away!), Tamron’s newly-reimagined version of the 70–180mm f/2.8 Di III VXD for Sony E-mount brings significant
Fuji Tuesday: fresh GFX100 II body, trio of new medium format lenses
A sweeping announcement from Fujifilm today includes a new flagship medium format camera and three lenses to go with it. Two of them are tilt-shift
Panasonic presents: the G9II and two updated VARIO-ELMAR/IT lenses
It’s a fine day to be a fan of Panasonic. They have announced a new still-photography flagship LUMIX camera body as well as two wide-aperture
One-week-only instant Sony savings
Happy Labor Day! If you’re reading this, it’s safe to say that photography probably gives you joy, and if you’re spending a little of your
Buy up to three qualifying Nikon lenses together & save (two weeks only)
Starting now and running only through September 17th, 2023, buy two or three eligible Nikon NIKKOR Z lenses and you’ll save up to $100 in
Sony announces trio of take-anywhere gear
The theme of the day is “compact yet uncompromising.” Sony’s latest announcements include two significantly improved entries into the α7C line and an impressive updated