Today, Sony announced a brand new constant aperture standard zoom. The FE 24–50mm f/2.8 G is high-performing, compact, and bright. Watch for a late-May arrival—in the meantime, click here or visit any Mike’s Camera to pre-order now!
Striking the perfect balance between ease-of-access and artistic excellence, the 24–50mm is a promising option for photographers and videographers alike. The G Lens standard is one of corner-to-corner high resolution, extremely sharp focal points, and stunning bokeh—all aspirational features for a compact normal zoom, all great reasons this might be the one to leave on your camera all the time, just in case. And at less than a pound and only 3.75″ long, why wouldn’t you?
The wide, bright f/2.8 constant aperture will help you in any quest for noiseless image capture, even in night or low-light situations. (Who knows what you might get up to!) Twin linear motors run a fast, accurate, and quiet autofocus system, so you can be confident not only that you’ll get the shot, but that you’ll be able to get quality audio as well. Sony’s other video-centric features (e.g. breathing suppression) are fully supported when paired with a compatible body.
Want to get a little personal? The 24–50mm G has a minimum focusing distance of only 0.59 feet on the wide end (0.96 feet at 50mm). Go ahead and fill that frame…
Physically, Sony continues to listen to professional feedback requesting intuitive, analog control of lens functionality. The FE 24–50mm f/2.8 G sports focus, zoom, and aperture control rings, the last of which can be optionally detented (that is, the click can be on or off). A focus hold button can be customized to your needs, and an AF/MF switch means you don’t have to dig in menus to swap as needed on a high-intensity photo quest. Naturally, the lens is dust- and moisture-resistant and the front element is fluorine coated, ready for a broad spectrum of Fearless Photography.
