This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
Tag: Mirrorless
Sony’s Buy More / Save More rebates are live through the rest of the year
Whether you’ve been waiting all year or this is your first time hearing about it, this is the perfect time to dramatically expand your optical
Take your filmmaking farther with the Sony Cinema Line FX30
Interested in the latest Sony technology? We’ll be hosting representatives in both Colorado and California this October! Stop in to talk shop, pose your most
The NIKKOR Z 17–28 f/2.8 is a lens for epic storytelling
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Trade in bonuses on a dozen full frame Nikon lenses for a limited time
Are you enjoying your Nikon full-frame mirrorless camera, but you might be ready to upgrade some older gear and expand your optical capabilities? You’re in
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Trade up to OM System, now through October 2nd
Thinking about moving up to… well, smaller and better things? OM System is offering up to $200 additional trade-in value on any interchangeable lens camera
Delicious summertime Sony savings (up to $600!)
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Save up to $200 on select Tamron lenses
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Be inspired and inspire others with the Nikon Z 30 and NIKKOR Z 400mm f/4.5 VR S
Check out the new tools Nikon has announced for all the relentlessly creative folks out there! The Z 30 is a DX mirrorless ILC fine-tuned
Up to $200 discounts on select Tamron lenses
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Three new ultra-compact APS-C lenses for Sony
Aimed squarely at hybrid imagers and vloggers, the three newest Sony E-mount lenses offer very wide fields of view in incredibly tiny frames. Whether you’re
Small size, super reach: Canon unveils the first of its APS-C EOS R family
As they continue to shift their focus to mirrorless cameras, the folks at Canon are filling a significant gap in the EOS R lineup—APS-C size
Two weeks to save on Tamron
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
A comparison of high-end OM System & Olympus cameras
Happy Saturday! If you’re considering a new Micro Four Thirds body, this comparison of OM System and Olympus’ high-end models is sure to be of
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the