The widest-angle RF lens yet produced is coming soon! The RF10–20mm f/4 L IS STM was announced by Canon earlier today. This rectilinearly-corrected zoom will
Category: News
Nikon users, zoom in on the image of your dreams with the Tamron 150–500mm for Z mount
Adventurous Nikon mirrorless photographers are in for a treat: the 150–500mm f/5–6.7 Di III VC VXD for Nikon Z mount (A057Z) is coming to stores
Coming this week!
Good morning, everybody! It seems about the right time for a store-wide sale. We’re offering incredible prices on cameras and lenses from the top five
Get ready for the solar eclipse on October 14th!
A photographic treat is less than two weeks away! In case you haven’t heard, an annular solar eclipse is happening on the morning of Saturday,
Calendar savings all October? It’s a date
You love this part of the year. It’s a lot of work, but you really do love it. It started sort of accidentally. You made
Plena is a NIKKOR S-line prime unlike any before
Nikon’s brand new NIKKOR Z 135mm f/1.8 S Plena is designed to be an absolutely unbeatable portraiture tool. The focal length provides compression that is
Retro-cool Nikon Z f: performance to inspire
Coming in October, the Nikon Z f is a new mirrorless full-frame camera with a unique style drawn from Nikon’s long and venerable history in
Class-leading fast telephoto zoom for E-mount gets an upgrade
Scheduled for availability October 12th (less than a month away!), Tamron’s newly-reimagined version of the 70–180mm f/2.8 Di III VXD for Sony E-mount brings significant
Dare more with the OM SYSTEM Tough TG-7
You know what’s one of the toughest things to find these days? Freedom. And we don’t mean just that stars and stripes kind of freedom,
Fuji Tuesday: fresh GFX100 II body, trio of new medium format lenses
A sweeping announcement from Fujifilm today includes a new flagship medium format camera and three lenses to go with it. Two of them are tilt-shift
Panasonic presents: the G9II and two updated VARIO-ELMAR/IT lenses
It’s a fine day to be a fan of Panasonic. They have announced a new still-photography flagship LUMIX camera body as well as two wide-aperture
One-week-only instant Sony savings
Happy Labor Day! If you’re reading this, it’s safe to say that photography probably gives you joy, and if you’re spending a little of your
Buy up to three qualifying Nikon lenses together & save (two weeks only)
Starting now and running only through September 17th, 2023, buy two or three eligible Nikon NIKKOR Z lenses and you’ll save up to $100 in
Save up to $100 per Gather Box all month
There’s no feeling quite like the one you get while watching a box full of many, many little things (a box which isn’t exactly sealed)
Sony announces trio of take-anywhere gear
The theme of the day is “compact yet uncompromising.” Sony’s latest announcements include two significantly improved entries into the α7C line and an impressive updated
New fast-aperture zoom for Nikon Z cameras
Coming for the first time to the Nikon Z mount, Tamron presents a full-frame capable travel zoom/all-in-one that sets itself apart. The 35–150mm f/2–2.8 Di
Get paid to save
We’re decidedly into the latter half of the year now, and Sony has not disappointed with a new slate of “Trade-In, Trade-Up” bonuses—including, for the
End-of-summer savings on the formidable OM-1
Starting right now, OM System is offering a $200 bonus trade-in value on any working interchangeable lens camera body toward its flagship OM-1 camera (body-only