Holiday Sony trade-in bonuses

If you’ve been considering upgrading to a new Sony camera or adding some nicer glass to your kit, here’s a little something to sweeten the deal. Through the rest of 2023, Sony is offering up to $1,000 in additional savings when you trade in any working interchangeable lens camera or lens from any brand toward the purchase of eligible new products. This does not replace or reduce the amount for which you’d be able to trade in the camera or lens—yahoo!

So, here’s the simple process:

  1. Gather up the gear you’d like to trade in. Your items must be functional, and the more complete a package you can put together (battery, charger, cables, box, etc.) the better trade-in value you’re likely to get.
  2. Select your new Sony gear. Our imaging experts will be happy to help you make your selections if you’re not quite sure what’ll be best for you!
  3. Receive the full value of your trade-in plus the Sony bonus offer toward your new favorite photography tool(s). Only one trade-in bonus may be applied to each new item, though you’re welcome to trade in more of your gear.

Learn more about the eligible models at the links below, then come see us when you’re ready to take advantage of this outstanding offer.

Eligible cameras

Alpha 1 (body only)$1,000 bonus
Alpha 7R V (body only)$500 bonus
Alpha 7S III (body only)$300 bonus
Alpha ZV-E1 (body only)$200 bonus
Alpha ZV-E1 kit with FE 28–60mm f/4–5.6$200 bonus
Alpha FX3 Cinema Line (body only)$300 bonus
Alpha FX6 Cinema Line (body only)$700 bonus

Eligible lenses

FE 12-24mm F2.8 GM$150 bonus
FE 14mm F1.8 GM$100 bonus
FE 16-35mm F2.8 GM$100 bonus
FE PZ 16-35mm F4 G$100 bonus
FE 20-70mm F4 G$100 bonus
FE 20mm F1.8 G$100 bonus
FE 24mm F1.4 GM$100 bonus
FE 24mm F2.8 G$50 bonus
FE 24-70mm F2.8 GM$100 bonus
FE 24-70mm F2.8 GM II$100 bonus
FE 24-105mm F4 G OSS II$200 bonus
FE 35mm F1.4 GM$100 bonus
FE 40mm F2.5 G$50 bonus
FE 50mm F1.2 GM$100 bonus
FE 50mm F1.4 GM$100 bonus
FE 50mm F2.5 G$50 bonus
FE 70-200mm F4 Macro G OSS II$100 bonus
FE 70-200mm F2.8 GM OSS$100 bonus
FE 70-200 mm F2.8 GM OSS II$100 bonus
FE 70-300mm F4.5-5.6 G OSS$100 bonus
FE 85mm F1.4 GM$100 bonus
FE 90mm F2.8 Macro G OSS$100 bonus
FE 100-400mm F4.5-5.6 GM OSS$100 bonus
FE 135mm F1.8 GM$100 bonus
FE 200-600mm F5.6-6.3 G OSS$150 bonus
E PZ 10-20mm F4 G$50 bonus
E 11mm F1.8$50 bonus
E 15mm F1.4 G$50 bonus
E 16-55mm F2.8 G$100 bonus
E 70-350 mm F4.5-6.3 G OSS$100 bonus


  1. Hi,
    I’m interested in the Sony A7R5 camera trade in bonus. Does the $500 bonus amount vary by the value of what I trade in? For example, would a Canon kit lens trade in still get me $500 off an A7R5? Same for the lens trade in bonus; does the value of what I trade in matter? And does it have to be an item Mike’s camera wants in trade-in? In other words, can you reject my trade-in item, even if it works?

    1. Howdy! The bonus amount does NOT vary and any working item will be accepted. However, an intrinsic trade-in value is not guaranteed. So, worst case, you trade in your kit lens and only the $500 bonus is offered (no additional value assigned)—still not a bad deal!

    1. Howdy—do you mean toward buying a new α6600? I’m afraid these are the only ones right now and the eligible models are set by Sony. You’ll have to keep an eye out for future promotions! That being said, the models on the list are absolutely fantastic cameras. Might be worth considering whether any of them might be worth it to you, after all!

      Also, depending on your gear, you’re welcome to see what kind of trade in value we can offer, especially at this weekend’s Expo. (Check out my 11/1 article.) Even if there’s no bonus, you may still be able to get a decent value for your old gear!

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