Listen—I’m a big fan of digital. I love being able to copy, edit, share, collate, collage, and otherwise create in an instant. Even so, in
Polarize with a prize
Through May 18th, 2025, select Tamron lens purchases will include a FREE ProMaster 67mm HGX filter! (That’s the best kind—click here to read more.) Don’t
A filter field guide
Have you wandered through the filter aisle enough times to want to know just what, exactly, the deal is with those things? You’re in luck!
Sony’s breakthrough f/2 telephoto zoom for new expression
Just announced: the FE 50–150mm f/2 GM! Wow. That name really tells you all that you need to know. This lens promises the kind of
Give Mom the gift of joy with custom photo creations
This Mother’s Day, give a gift that’s straight from the heart—a beautiful photo gift featuring the moments she loves most. Whether it’s a cherished family
Canon spring trade-in bonuses up to $500
Just in time for the ol’ springtime refresh, Canon is offering additional trade-in credits of up to $500 in exchange for any working interchangeable lens
Truly Together: the Nikon Z5II
Is your creativity outpacing your creative tool selection? Are you still a little skeptical of moving to mirrorless? Are you on a strict budget but
Spring trade-in bonuses for Sony up to $800
Just in time for the ol’ springtime refresh, Sony is offering additional trade-in credits of up to $800 in exchange for any working interchangeable lens
METAL MADNESS!
For those of you reaching for your six-strings, I have to inform you that I don’t mean that kind. (You can leave a link to
Tamron Spring Savings
The winds have been whipping—the air has been dripping—the sun has been shining a little longer, a little warmer. Yup, it’s springtime! As you feel
Canon announces a video-forward mix including EOS R body/lenses and a new PowerShot
Canon comes to court creators of content and vlogging visionaries with two new cameras and two new lenses. Expected in April, here are the fast
Medium format a mano? This is the one and only!
Pre-orders start now for the new Fujifilm GFX-100RF (that’s “Rangefinder style, Fixed lens”). You’ve never seen this level of Fujifilm medium-format quality in such a
March is for memory preservation
Surprise! Due to popular demand, the nice price is back on the perennially popular Gather Box. You’re probably familiar with this convenient portal to the past
Sony, far and wide!
Hot dog—two new Sony lenses are coming this spring!! We know you love to hear it, because we do too. They couldn’t be more different
It’s time to explore a wider world of possibilities with the NIKKOR Z 35mm f/1.2 S
Available Thursday: the fastest 35mm lens for Nikon, ever! Achieve a unique look with the uncommon combination of a wide-angle field of view with a
LONG live CoolPix: the P1100 modernizes the king of superzooms
In a very welcome move, Nikon will be releasing their latest bridge-style superzoom camera soon. The CoolPix P1100 maintains its predecessor’s crown with the longest
Nikon’s newest all-in-one power-zoom for pro videographers
Have you ever been prepping for a shoot—perhaps a sporting event, or a solo documentary—and felt entirely too encumbered by all the gear you might
EXTENDED: Canon trade-in bonuses up to $400
Thinking about making some changes to your gear bag? Time for a refresh, or need a brand new feature? Maybe even ready to go from