Tamron’s 25–200mm f/2.8–5.6 Di III VXD G2 for full-frame Sony E-mount is coming! Will you go all the way as well? This advanced all-in-one zoom
Two new, bright, compact DX lenses for Nikon Z
Nikon has announced two new lenses for NIKKOR Z mount optimized for DX (APS-C) sensors, the NIKKOR Z DX MC 35mm f/1.7 and NIKKOR Z
See more, carry less with compact, elegant FUJIFILM X-T30 III and FUJINON XC13–33mm lens
Fuji has announced a new one-two combo that ought to catch the eye of anyone looking to make the stride into the wonderful world of
Tamron introduces top-class zoom for Z-mount
Coming soon to Nikons everywhere: redefined telephoto performance with the Tamron 70–180mm f/2.8 Di III VC VXD G2! Already heavily tested (and embraced) on the
Sony trade-in bonuses arrive for fall
Whether you’re in need yourself or you’re in need of a really wonderful gift, it’s as easy as it gets to choose something Sony. Through
Upgrade your Canon today and save!
Canon is once again offering additional trade-in credits of up to $500 in exchange for any working interchangeable lens camera and/or lens toward select products.
Awaken curiosity, for G Master macro is HERE
Introducing… the much-anticipated FE 100mm f/2.8 Macro GM OSS. Pre-order yours today to be among the first to experience the extreme performance of the very
Save a tenner on a totally tubular RGB light
I’m sure you’re aware that “photography” comes from Greek roots meaning “drawing with light,” but when was the last time you got really hands-on with
Reap the benefits of readiness
I can’t believe it’s already time to start talking about 2026 calendars, but… IT IS! If you’re ready and raring to go—or at least willing
Close in & stand out with the Panasonic LUMIX S 100–500mm f/5–7.1 OIS
Available to pre-order now, the Panasonic LUMIX S 100–500 f/57.1 OIS is the first ultra-telephoto S-series lens. “Close” begins at 100mm, and (with optional 1.4x
Born cinematic: Nikon ZR developed with RED
For their first-ever co-developed camera body, Nikon and RED have united to craft Nikon’s first compact Cinema camera—whether as a primary body, B-shooter, run-and-gunner, drone
OM System announces incredible new telephoto zoom
The M.Zuiko Digital ED 50–200mm f/2.8 IS PRO is the world’s only lens offering this zoom range with a bright f/2.8 aperture the whole way
Sigma launches a triple threat
Three full frame lenses for imminent release were unveiled by Sigma today, including a fast telephoto prime, faster wide-ish prime (second generation update), and affordable
Canon announces C50, ELPH 360 HS A, and RF85mm f/1.4 L VCM
Canon’s announced a whole batch of new gear, and we’re here to bring you all the good news! Without further ado… EOS C50 Flaunting a
It’s good to gather
We’ve all got hordes of photos. And we’re all guilty of not looking at them as often as we should. And some of us get
S-Line peak performance: welcome the NIKKOR Z 24–70mm f/2.8 S II
The NIKKOR Z 24-70mm f/2.8 S II is the world’s first 24-70mm f/2.8 full-frame mirrorless lens with an internal zoom mechanism*, redefining versatility, stability and
Ricoh’s new GR IV is a slim, sharp snapshot shooter
Available soon, the Ricoh GR IV APS-C compact camera has been thoroughly massaged and upgraded over the popular GR III. From all-new components (sensor, engine,
Coming September 12 and 13, 2025
What’s that siren song floating through the ether? Can you hear it? I suspect that all photographers, videographers, content creators, and undefinable manipulators of light