Great news for aspiring filmmakers: Sony’s most-accessible-yet full frame Cinema Line body is expected in August. With features designed to provide truly cinematic footage and
Category: News
Straight out of X HALF
Wind. Click. Wait? Fujifilm’s latest camera is very experimental, very film-informed, and very fun. Heavily inspired by half-frame film cameras like the Olympus PEN series,
MORE Canon trade-in bonuses worth up to $500
Canon is once again offering additional trade-in credits of up to $500 in exchange for any working interchangeable lens camera and/or lens toward select products.
Spring Photo & Video Expo—happening soon!
Click on the banners below to find site-specific information about this exciting and imminent event! Our stores are always humming with activity and inspiration during
“It’s not a real photo if you can’t hold it in your hand”
Listen—I’m a big fan of digital. I love being able to copy, edit, share, collate, collage, and otherwise create in an instant. Even so, in
Polarize with a prize
Through May 18th, 2025, select Tamron lens purchases will include a FREE ProMaster 67mm HGX filter! (That’s the best kind—click here to read more.) Don’t
A filter field guide
Have you wandered through the filter aisle enough times to want to know just what, exactly, the deal is with those things? You’re in luck!
Sony’s breakthrough f/2 telephoto zoom for new expression
Just announced: the FE 50–150mm f/2 GM! Wow. That name really tells you all that you need to know. This lens promises the kind of
Give Mom the gift of joy with custom photo creations
This Mother’s Day, give a gift that’s straight from the heart—a beautiful photo gift featuring the moments she loves most. Whether it’s a cherished family
Canon spring trade-in bonuses up to $500
Just in time for the ol’ springtime refresh, Canon is offering additional trade-in credits of up to $500 in exchange for any working interchangeable lens
Truly Together: the Nikon Z5II
Is your creativity outpacing your creative tool selection? Are you still a little skeptical of moving to mirrorless? Are you on a strict budget but
Spring trade-in bonuses for Sony up to $800
Just in time for the ol’ springtime refresh, Sony is offering additional trade-in credits of up to $800 in exchange for any working interchangeable lens
METAL MADNESS!
For those of you reaching for your six-strings, I have to inform you that I don’t mean that kind. (You can leave a link to
Tamron Spring Savings
The winds have been whipping—the air has been dripping—the sun has been shining a little longer, a little warmer. Yup, it’s springtime! As you feel
Canon announces a video-forward mix including EOS R body/lenses and a new PowerShot
Canon comes to court creators of content and vlogging visionaries with two new cameras and two new lenses. Expected in April, here are the fast
Medium format a mano? This is the one and only!
Pre-orders start now for the new Fujifilm GFX-100RF (that’s “Rangefinder style, Fixed lens”). You’ve never seen this level of Fujifilm medium-format quality in such a
March is for memory preservation
Surprise! Due to popular demand, the nice price is back on the perennially popular Gather Box. You’re probably familiar with this convenient portal to the past
Sony, far and wide!
Hot dog—two new Sony lenses are coming this spring!! We know you love to hear it, because we do too. They couldn’t be more different