Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G
Panasonic announces LUMIX S5II and S5IIX high-end hybrid full-frame mirrorless cameras
This just in: Panasonic has announced a pair of successors to the LUMIX S5. The LUMIX S5II offers a significant upgrade over version one, including
Sony holiday trade-in bonuses
Just in time to make joy affordable—Sony is offering trade-in bonus savings of up to $500 on 7 different cameras and 26 lenses! This offer
NOVEMBER 13–20: PHOTO & VIDEO EXPO!
Our November Photo & Video Expo is back the week of November 13–20! Join us throughout the week for FREE online classes (starting Saturday, November 12)
Canon announcements: R6 Mark II, telephoto L prime, Speedlite
Canon’s kicking off November with some fresh photographic fruit for y’all. The EOS R6 Mark II (full-frame mirrorless camera), RF135mm f/1.8 L USM lens (for
New X-T camera and XF lens are joining the Fujifilm stable
Arriving November 17: fantastic new goodies for all Fujifilm photographers! The X-T5 Fuji’s latest iteration of the APS-C X-T series is roughly the same, compact
Early bird discounts are STILL ON for custom gifts and printing in November
Great news—we’ve got brand new printers installed at both our Boulder and Sacramento central labs, ready to offer you the highest quality printing on your
Tamron’s first Z-mount lens: the 70–300mm f/4.5–6.3 Di III RXD
The Tamron 70–300mm f/4.5–6.3 Di III RXD is the smallest and lightest full-frame Z-mount 300-mm-capable zoom lens in the world. What, exactly, does that mean? We’re talking
Evolved imaging intelligence is here: the Sony α7R V
This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
OM System presents the OM-5
Just one day before the first anniversary of the birth of OM System, they’ve announced their second camera body. Essentially replacing the OM-D E-M5 Mark
Early bird discounts are ON for custom gifts and printing!
Great news—we’ve got brand new printers installed at both our Boulder and Sacramento central labs, ready to offer you the highest quality printing on your
Elevate what you create with the Sony ZV-1F
Sony continues their busy autumn with a new vlog-oriented camera: the 1″ sensor, fixed lens ZV-1F. The ZV-1 was one of our top picks for
Sony’s Buy More / Save More rebates are live through the rest of the year
Whether you’ve been waiting all year or this is your first time hearing about it, this is the perfect time to dramatically expand your optical
Take your filmmaking farther with the Sony Cinema Line FX30
Interested in the latest Sony technology? We’ll be hosting representatives in both Colorado and California this October! Stop in to talk shop, pose your most
The NIKKOR Z 17–28 f/2.8 is a lens for epic storytelling
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Trade in bonuses on a dozen full frame Nikon lenses for a limited time
Are you enjoying your Nikon full-frame mirrorless camera, but you might be ready to upgrade some older gear and expand your optical capabilities? You’re in
Fresh from Fujifilm: the high-res X-H2 and two sharp lenses
Check out the newest products from Fujifilm! The first 40 MP APS-C camera in the world, a super-bright APS-C lens, and a super-wide medium format