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Category: New Products
The NIKKOR Z 17–28 f/2.8 is a lens for epic storytelling
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Be inspired and inspire others with the Nikon Z 30 and NIKKOR Z 400mm f/4.5 VR S
Check out the new tools Nikon has announced for all the relentlessly creative folks out there! The Z 30 is a DX mirrorless ILC fine-tuned
Camcorder time: introducing the Panasonic Lumix HC-V785K
The time has come for a new king of Lumix consumer camcorders: the venerable HC-V770K is being replaced by the new flagship, the HC-V785K. Whether
Three new ultra-compact APS-C lenses for Sony
Aimed squarely at hybrid imagers and vloggers, the three newest Sony E-mount lenses offer very wide fields of view in incredibly tiny frames. Whether you’re
Small size, super reach: Canon unveils the first of its APS-C EOS R family
As they continue to shift their focus to mirrorless cameras, the folks at Canon are filling a significant gap in the EOS R lineup—APS-C size
“Fly mini, create big”—DJI Innovations announce Mini 3 Pro
The latest in effortless aerial excellence is coming in for a landing. Numerous upgrades to the latest member of DJI’s Mini series push it to
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
Sony’s FE 16–35mm f/4 G is lightest in class, designed for demanding visual creators
The fine folks over at Sony have announced a full-frame 16–35mm to complement the FE 16–35mm f/2.8 GM. The new FE 16–35mm f/4 G is
Panasonic’s new GH6 is a storytelling tool like no other
Since the introduction in 2009 of the GH1, Panasonic’s GH-series of true hybrid photo/video mirrorless interchangeable lens cameras have invoked a special fascination in filmmakers
OM is (re)born: OM Digital Solutions announces OM-1 and new PRO lenses
Fifty years after the release of the Olympus OM-1 at Photokina, 1972, OM Digital Solutions is proudly presenting the OM System OM-1 to the world—a
Canon bridges the gap between Cinema and R lines with the EOS R5 C
Pairing high-end Cinema features like unlimited 8K 60p recording with the form factor and stills performance of the EOS R5, the EOS R5 C is
Shoot for greatness with the NIKKOR Z 400mm f/2.8 TC VR S
Nikon-loving sports, wildlife, and action photographers have no doubt noticed a key gap in the NIKKOR Z line-up: a high-end super-telephoto. Well, it is a
The bright & beautiful NIKKOR Z 28-75mm f/2.8 is coming in early 2022
The Z-mount system is growing! The NIKKOR Z 28–75mm f/2.8 will be Nikon’s lightest, most nimble full-frame f/2.8 standard zoom yet. The zoom range is
Nikon Z 9, new lenses, and more
In a visually stunning launch event, Nikon unveiled a brand new flagship camera, three new lenses (including one for their DSLRs), an updated mount adapter,
Go “beyond basic” with the Sony Alpha 7 IV (plus, two new flashes)
Sony announced three exciting additions to the Alpha imaging series today (click to skip ahead): Alpha 7 IV full-frame interchangeable-lens camera HVL-F60RM2 flash HVL-F46RM flash