Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G
Category: New Products
Panasonic announces LUMIX S5II and S5IIX high-end hybrid full-frame mirrorless cameras
This just in: Panasonic has announced a pair of successors to the LUMIX S5. The LUMIX S5II offers a significant upgrade over version one, including
Canon announcements: R6 Mark II, telephoto L prime, Speedlite
Canon’s kicking off November with some fresh photographic fruit for y’all. The EOS R6 Mark II (full-frame mirrorless camera), RF135mm f/1.8 L USM lens (for
New X-T camera and XF lens are joining the Fujifilm stable
Arriving November 17: fantastic new goodies for all Fujifilm photographers! The X-T5 Fuji’s latest iteration of the APS-C X-T series is roughly the same, compact
Tamron’s first Z-mount lens: the 70–300mm f/4.5–6.3 Di III RXD
The Tamron 70–300mm f/4.5–6.3 Di III RXD is the smallest and lightest full-frame Z-mount 300-mm-capable zoom lens in the world. What, exactly, does that mean? We’re talking
Evolved imaging intelligence is here: the Sony α7R V
This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
OM System presents the OM-5
Just one day before the first anniversary of the birth of OM System, they’ve announced their second camera body. Essentially replacing the OM-D E-M5 Mark
Elevate what you create with the Sony ZV-1F
Sony continues their busy autumn with a new vlog-oriented camera: the 1″ sensor, fixed lens ZV-1F. The ZV-1 was one of our top picks for
Take your filmmaking farther with the Sony Cinema Line FX30
Interested in the latest Sony technology? We’ll be hosting representatives in both Colorado and California this October! Stop in to talk shop, pose your most
The NIKKOR Z 17–28 f/2.8 is a lens for epic storytelling
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Be inspired and inspire others with the Nikon Z 30 and NIKKOR Z 400mm f/4.5 VR S
Check out the new tools Nikon has announced for all the relentlessly creative folks out there! The Z 30 is a DX mirrorless ILC fine-tuned
Camcorder time: introducing the Panasonic Lumix HC-V785K
The time has come for a new king of Lumix consumer camcorders: the venerable HC-V770K is being replaced by the new flagship, the HC-V785K. Whether
Three new ultra-compact APS-C lenses for Sony
Aimed squarely at hybrid imagers and vloggers, the three newest Sony E-mount lenses offer very wide fields of view in incredibly tiny frames. Whether you’re
Small size, super reach: Canon unveils the first of its APS-C EOS R family
As they continue to shift their focus to mirrorless cameras, the folks at Canon are filling a significant gap in the EOS R lineup—APS-C size
“Fly mini, create big”—DJI Innovations announce Mini 3 Pro
The latest in effortless aerial excellence is coming in for a landing. Numerous upgrades to the latest member of DJI’s Mini series push it to
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it