Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G
Tag: Sony
Sony holiday trade-in bonuses
Just in time to make joy affordable—Sony is offering trade-in bonus savings of up to $500 on 7 different cameras and 26 lenses! This offer
NOVEMBER 13–20: PHOTO & VIDEO EXPO!
Our November Photo & Video Expo is back the week of November 13–20! Join us throughout the week for FREE online classes (starting Saturday, November 12)
Evolved imaging intelligence is here: the Sony α7R V
This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
Elevate what you create with the Sony ZV-1F
Sony continues their busy autumn with a new vlog-oriented camera: the 1″ sensor, fixed lens ZV-1F. The ZV-1 was one of our top picks for
Sony’s Buy More / Save More rebates are live through the rest of the year
Whether you’ve been waiting all year or this is your first time hearing about it, this is the perfect time to dramatically expand your optical
Take your filmmaking farther with the Sony Cinema Line FX30
Interested in the latest Sony technology? We’ll be hosting representatives in both Colorado and California this October! Stop in to talk shop, pose your most
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Delicious summertime Sony savings (up to $600!)
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Save up to $200 on select Tamron lenses
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Up to $200 discounts on select Tamron lenses
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Three new ultra-compact APS-C lenses for Sony
Aimed squarely at hybrid imagers and vloggers, the three newest Sony E-mount lenses offer very wide fields of view in incredibly tiny frames. Whether you’re
Two weeks to save on Tamron
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the
Save up to $200 on a Tamron lens, only for the next two weeks (clock’s ticking…)
BREAOWWW! BREAOWWW! That’s the alarm tone tolling—the one we keep on hand to make sure that all paragons of good taste and chasers of imaging
Sony’s FE 16–35mm f/4 G is lightest in class, designed for demanding visual creators
The fine folks over at Sony have announced a full-frame 16–35mm to complement the FE 16–35mm f/2.8 GM. The new FE 16–35mm f/4 G is