Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Tag: Full-Frame
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the
Save up to $200 on a Tamron lens, only for the next two weeks (clock’s ticking…)
BREAOWWW! BREAOWWW! That’s the alarm tone tolling—the one we keep on hand to make sure that all paragons of good taste and chasers of imaging
Sony’s FE 16–35mm f/4 G is lightest in class, designed for demanding visual creators
The fine folks over at Sony have announced a full-frame 16–35mm to complement the FE 16–35mm f/2.8 GM. The new FE 16–35mm f/4 G is
All the technical info you could ever want to know about Canon’s EOS R-series
Canon recently provided us with some lovely charts detailing an impressive list of specifications for their R-series cameras and lenses, presented in a handy comparison
Upgrade your gear with Sony trade-in bonuses up to $300
EXTENDED THROUGH MARCH 20, 2022 Sony’s ever-popular Trade-In / Trade-Up program starts up with a new list of eligible gear today. In case you’re not familiar
Did someone say free lens? These Panasonic promos are out of control!
Starting today, you’ll find particularly good rebates on some of the latest and greatest from Panasonic, including a free lens with the absolute unit that
Canon bridges the gap between Cinema and R lines with the EOS R5 C
Pairing high-end Cinema features like unlimited 8K 60p recording with the form factor and stills performance of the EOS R5, the EOS R5 C is
Shoot for greatness with the NIKKOR Z 400mm f/2.8 TC VR S
Nikon-loving sports, wildlife, and action photographers have no doubt noticed a key gap in the NIKKOR Z line-up: a high-end super-telephoto. Well, it is a
Not sure which camera is right? Check out these handy comparisons
If you’re a shopper like I am and you’ve been comparing cameras, your head might just be spinning! Once you’ve become sufficiently immersed, it can
The bright & beautiful NIKKOR Z 28-75mm f/2.8 is coming in early 2022
The Z-mount system is growing! The NIKKOR Z 28–75mm f/2.8 will be Nikon’s lightest, most nimble full-frame f/2.8 standard zoom yet. The zoom range is
Save more on multiple Sony lenses
Attention, Sony customers: if you have bought or plan to buy at least two lenses for your Alpha 1 (or other E-mount mirrorless camera), then
Hand-held mirrorless video from Sony: which body is right for you?
With the holidays coming up, it’s a great time to think about video—whether it’s because you’ll have some downtime, because special things are happening, or
Nikon Z 9, new lenses, and more
In a visually stunning launch event, Nikon unveiled a brand new flagship camera, three new lenses (including one for their DSLRs), an updated mount adapter,
Go “beyond basic” with the Sony Alpha 7 IV (plus, two new flashes)
Sony announced three exciting additions to the Alpha imaging series today (click to skip ahead): Alpha 7 IV full-frame interchangeable-lens camera HVL-F60RM2 flash HVL-F46RM flash
Coming this December: the Sony FE 70–200mm f/2.8 GM OSS II
Sony announced their first update to a G Master lens today, which is the second version of their 70–200mm f/2.8. Click here or visit a