Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G

Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G
This just in: Panasonic has announced a pair of successors to the LUMIX S5. The LUMIX S5II offers a significant upgrade over version one, including
Just in time to make joy affordable—Sony is offering trade-in bonus savings of up to $500 on 7 different cameras and 26 lenses! This offer
Our November Photo & Video Expo is back the week of November 13–20! Join us throughout the week for FREE online classes (starting Saturday, November 12)
The Tamron 70–300mm f/4.5–6.3 Di III RXD is the smallest and lightest full-frame Z-mount 300-mm-capable zoom lens in the world. What, exactly, does that mean? We’re talking
This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
Whether you’ve been waiting all year or this is your first time hearing about it, this is the perfect time to dramatically expand your optical
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Are you enjoying your Nikon full-frame mirrorless camera, but you might be ready to upgrade some older gear and expand your optical capabilities? You’re in
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the