Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Tag: Full-Frame
Trade in bonuses on a dozen full frame Nikon lenses for a limited time
Are you enjoying your Nikon full-frame mirrorless camera, but you might be ready to upgrade some older gear and expand your optical capabilities? You’re in
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Delicious summertime Sony savings (up to $600!)
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Save up to $200 on select Tamron lenses
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Up to $200 discounts on select Tamron lenses
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Two weeks to save on Tamron
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the
Save up to $200 on a Tamron lens, only for the next two weeks (clock’s ticking…)
BREAOWWW! BREAOWWW! That’s the alarm tone tolling—the one we keep on hand to make sure that all paragons of good taste and chasers of imaging
Sony’s FE 16–35mm f/4 G is lightest in class, designed for demanding visual creators
The fine folks over at Sony have announced a full-frame 16–35mm to complement the FE 16–35mm f/2.8 GM. The new FE 16–35mm f/4 G is
All the technical info you could ever want to know about Canon’s EOS R-series
Canon recently provided us with some lovely charts detailing an impressive list of specifications for their R-series cameras and lenses, presented in a handy comparison
Upgrade your gear with Sony trade-in bonuses up to $300
EXTENDED THROUGH MARCH 20, 2022 Sony’s ever-popular Trade-In / Trade-Up program starts up with a new list of eligible gear today. In case you’re not familiar
Did someone say free lens? These Panasonic promos are out of control!
Starting today, you’ll find particularly good rebates on some of the latest and greatest from Panasonic, including a free lens with the absolute unit that
Canon bridges the gap between Cinema and R lines with the EOS R5 C
Pairing high-end Cinema features like unlimited 8K 60p recording with the form factor and stills performance of the EOS R5, the EOS R5 C is
Shoot for greatness with the NIKKOR Z 400mm f/2.8 TC VR S
Nikon-loving sports, wildlife, and action photographers have no doubt noticed a key gap in the NIKKOR Z line-up: a high-end super-telephoto. Well, it is a
Not sure which camera is right? Check out these handy comparisons
If you’re a shopper like I am and you’ve been comparing cameras, your head might just be spinning! Once you’ve become sufficiently immersed, it can