Offering G lens quality, a wider than average “standard zoom” range, and a wider than average f/4 maximum aperture, the newly-announced FE 20–70mm f/4 G
Tag: Full-Frame
Panasonic announces LUMIX S5II and S5IIX high-end hybrid full-frame mirrorless cameras
This just in: Panasonic has announced a pair of successors to the LUMIX S5. The LUMIX S5II offers a significant upgrade over version one, including
Sony holiday trade-in bonuses
Just in time to make joy affordable—Sony is offering trade-in bonus savings of up to $500 on 7 different cameras and 26 lenses! This offer
NOVEMBER 13–20: PHOTO & VIDEO EXPO!
Our November Photo & Video Expo is back the week of November 13–20! Join us throughout the week for FREE online classes (starting Saturday, November 12)
Tamron’s first Z-mount lens: the 70–300mm f/4.5–6.3 Di III RXD
The Tamron 70–300mm f/4.5–6.3 Di III RXD is the smallest and lightest full-frame Z-mount 300-mm-capable zoom lens in the world. What, exactly, does that mean? We’re talking
Evolved imaging intelligence is here: the Sony α7R V
This fall seems to be the season of Sony! In the last month alone, we have seen announcements of a powerful yet accessible cinema body,
Sony’s Buy More / Save More rebates are live through the rest of the year
Whether you’ve been waiting all year or this is your first time hearing about it, this is the perfect time to dramatically expand your optical
The NIKKOR Z 17–28 f/2.8 is a lens for epic storytelling
Coming late October, 2022, the NIKKOR Z 17–28 f/2.8 brings a perfect confluence of ultra-wide adaptability, ultra-bright fixed f/2.8 max aperture, and affordability to the
Trade in bonuses on a dozen full frame Nikon lenses for a limited time
Are you enjoying your Nikon full-frame mirrorless camera, but you might be ready to upgrade some older gear and expand your optical capabilities? You’re in
Sony announces world’s first full frame ILC with pan/tilt/zoom capabilities
Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Delicious summertime Sony savings (up to $600!)
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Save up to $200 on select Tamron lenses
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Up to $200 discounts on select Tamron lenses
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Two weeks to save on Tamron
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
All the reach. Half the weight. Announcing the farthest-reaching NIKKOR Z lens yet
The NIKKOR Z 800mm f/6.4 VR S lens is remarkable for quite a few reasons, but one of the most astonishing statements that makes it
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the