Celebrate the latest from Sony at our α7R IV release event!

Its been a little more than a month since the initial announcement of the newest high-resolution heater from Sony, the α7R IV. The expected ship date of mid-September is fast approaching, but you’ll be able to try one out for yourself even sooner. That’s right—later this month, your favorite camera store will be hosting reps from Sony and a selection of their hot-hot-hottest gear. Get your mitts on these (and more!) and have any and all of your questions answered, straight from the source:

  • The α7R IV, a mighty 61 MP full-frame mirrorless body, shipping mid-September
  • The CyberShot RX100 VII, a pocketable 1.0″-sensor camera with unprecedented AF performance and impressive optics, available now
  • The FE 200–600mm f/5.6-6.3 G OSS, a full-frame-ready lens with outstanding range in a relatively tiny frame, shipping imminently

Of course, these aren’t the only products our rep will be showing off. Compare and examine various parts of the Sony line in one go, with the most knowledgeable resource you could ask for waiting at a constant ready.

Interested in the 200–600mm lens or one of Sony’s other high-end pieces of glass? Don’t miss this older post where I put several lenses through their paces in the forests of Colorado.

When & Where

Mike’s Camera, Denver (click for directions)
Wednesday, August 28, 2019 • 11:00 AM–6:00 PM MDT

Mike’s Camera, Sacramento (click for directions)
Wednesday, August 28, 2019 • 10:00 AM–4:00 PM PDT

These events are free and without a set schedule, so I hope you take advantage and come see us whenever it’s most convenient for you! Your fellow Sony-shooting peers are counting on you to forge ahead in your photographic journey, and we’ll be there to help you every step of the way.

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