Revolutionizing small-crew production and offering intriguing new possibilities for larger outfits, the Sony Cinema Line FR7 full-frame interchangeable lens camera with pan/tilt/zoom capabilities promises to
Tag: Sony
Delicious summertime Sony savings (up to $600!)
Today (July 11th) through July 17th, save up to $600 per item on select Sony goods. If you wanted to really go all out and
Save up to $200 on select Tamron lenses
Tamron is back with a selection of lenses to which they think you might just take a liking. There are a pair of high end
Up to $200 discounts on select Tamron lenses
Hot dog! Take note of this great opportunity If you use Sony E-mount cameras or know someone who does for whom you’d like to get
Three new ultra-compact APS-C lenses for Sony
Aimed squarely at hybrid imagers and vloggers, the three newest Sony E-mount lenses offer very wide fields of view in incredibly tiny frames. Whether you’re
Two weeks to save on Tamron
Mother’s Day is coming up this weekend, and Tamron is offering up to $200 off select E-mount lenses to celebrate. Whether you’re looking for the
Sony’s latest G Master lens is the FE 24–70mm f/2.8 GM II
The “normal zoom” is perhaps the most important (at least most fundamental) of all the professional lenses, and it’s a good sign when optical manufacturers
Join us for the California Tamron Experience!
I am delighted to report that the incomparable Marc Morris will be visiting each of our five California locations later this month to spread the
Save up to $200 on a Tamron lens, only for the next two weeks (clock’s ticking…)
BREAOWWW! BREAOWWW! That’s the alarm tone tolling—the one we keep on hand to make sure that all paragons of good taste and chasers of imaging
Sony’s FE 16–35mm f/4 G is lightest in class, designed for demanding visual creators
The fine folks over at Sony have announced a full-frame 16–35mm to complement the FE 16–35mm f/2.8 GM. The new FE 16–35mm f/4 G is
Upgrade your gear with Sony trade-in bonuses up to $300
EXTENDED THROUGH MARCH 20, 2022 Sony’s ever-popular Trade-In / Trade-Up program starts up with a new list of eligible gear today. In case you’re not familiar
Not sure which camera is right? Check out these handy comparisons
If you’re a shopper like I am and you’ve been comparing cameras, your head might just be spinning! Once you’ve become sufficiently immersed, it can
Save more on multiple Sony lenses
Attention, Sony customers: if you have bought or plan to buy at least two lenses for your Alpha 1 (or other E-mount mirrorless camera), then
Hand-held mirrorless video from Sony: which body is right for you?
With the holidays coming up, it’s a great time to think about video—whether it’s because you’ll have some downtime, because special things are happening, or
Go “beyond basic” with the Sony Alpha 7 IV (plus, two new flashes)
Sony announced three exciting additions to the Alpha imaging series today (click to skip ahead): Alpha 7 IV full-frame interchangeable-lens camera HVL-F60RM2 flash HVL-F46RM flash
Coming this December: the Sony FE 70–200mm f/2.8 GM OSS II
Sony announced their first update to a G Master lens today, which is the second version of their 70–200mm f/2.8. Click here or visit a
Primed to be refined: two new premium compact primes from SIGMA
The I Series is a small but quickly growing group of lenses from SIGMA designed specifically to offer high-performance, high-quality lenses for full-frame mirrorless cameras
Tamron’s new 18-300mm f/3.5-6.3 Di III-A VC VXD is a slick, close-focusing all-in-one for Sony E and Fuji X mounts
A 16.6x zoom range is no kind of range at which to sneeze, and Tamron’s newest lens is bringing that capability to both the Sony