Shoot, share, and inspire with new Olympus OM-D E-M10 Mark IV and M.Zuiko extreme zoom

Following the template of February’s pro-level announcement (the OM-D E-M1 Mark III and M.Zuiko 12–45mm f/4 PRO), the new Olympus products revealed today include one lens and one camera—this time aimed at anyone who prioritizes compactness without compromising on quality. It is my pleasure to introduce the OM-D E-M10 Mark IV and the M.Zuiko 100–400mm f/5–6.3 IS.

Both are scheduled for release in September of this year—next month!—but you can read more in-depth details below and pre-order your own today.

OM-D E-M10 Mark IV

Small but feature-packed, the OM-D E-M10 series has been a popular choice for many photographers over the years. Whether you’re looking to upgrade to your first “real camera” and don’t want to carry anything huge, want an inexpensive second body with the ease of use of a full-size DSLR, or just want to experiment with the Micro Four Thirds ecosystem, the E-M10 is a perfect fit. (I use a Mark II myself, as I appreciate the compact telephoto performance as well as Olympus’ distinctive look.)

The OM-D E-M10 Mark IV appears to be a very worthy addition to the line. Here are some of the noteworthy upgrades over its predecessor:

E-M10 Mark IVE-M10 Mark III
20.3 MP Live MOS sensor16 MP Live MOS sensor
4K video (approx. 102 Mbps)1080 30p video (approx. 24 Mbps)
180°-flip touch screen for selfies (or 80° up for viewing above)Tiltable for viewing above/below only
4.5-stop IBIS4-stop IBIS
Bluetooth + WiFi connectivityWiFi connectivity
16 Art Filters (added Instant Film)15 Art Filters
9 Advanced Photo modes
(added sweeping Panorama)
8 Advanced Photo modes
8.7 fps mechanical shutter burst8.5 fps mechanical shutter burst
Deeper grip, USB chargingØ
Weight: 13.5 ozWeight: 14.5 oz

As if that weren’t enough, the E-M10 Mark IV inherits the AF-tracking system used in the E-M1 Mark III, significantly improving performance and enabling face/eye detection whether the face is in profile, lowered, or even partially obscured. The new Bluetooth connectivity includes an always-connected option, so you can import photos to the device of your choice even when the camera is packed away in your bag.

The Mark IV uses the same TruePic VIII processor found in its predecessor and retains the pop-up flash as well as the outstanding arrangement of buttons and dials. Those dials go a long way when it comes to effortlessly controlling the manual functions of your camera, so I’m glad to see their familiar faces!

The OM-D E-M10 Mark IV will be available in September as a standalone body or in a kit with the M.Zuiko 14–42mm f/3.5–5.6 EX lens. Click here or check with your local Mike’s Camera to pre-order now!

Product shots

M. Zuiko Digital ED 100–400mm f/5–6.3 IS

Freshly designed by Olympus’ optical engineers, the M.Zuiko Digital ED 100–400mm f/5–6.3 IS defines “compact extreme zoom,” especially when you expand its already-monstrous 100–400mm reach with an MC-14 or MC-20 teleconverter. With the 2x converter, you can reach a 1600mm full-frame-equivalent field of view using a lens not much bigger than a pint glass! And with a minimum focusing distance of only 1.3m (about 4.25′), you can shoot near as well as far.

Product photographers (and anyone else who might appreciate telephoto images with an infinite depth of field) will appreciate the 100–400mm lens’ compatibility with certain OM-D cameras’ focus stacking modes. Update your OM-D E-M1X, E-M1 Mark III, E-M1 Mark II, or E-M5 Mark III to the latest firmware to make this advanced technique a little easier to use.

While the 100–400mm is not officially an M.Zuiko PRO lens, it does feature the same waterproofing as the PRO series as well as a high-tech ZERO (Zuiko Extra-Low Reflection Optical) coating to ensure great images regardless of challenges provided by the weather or stray light. You won’t even have to lug a tripod around every time you use it: the lens features built-in IS rated for 3 stops of stabilization at 400mm.

The M.Zuiko Digital ED 100–400 f/5–6.3 IS has a 72mm filter thread and will be available in September. Click here or check with your local Mike’s Camera to pre-order now!

Sample images


    1. There are actually adapters from M43 to E-mount, but (because it’s made for a smaller sensor) it won’t cover the full sensor on the α7R.

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