Step up & stand out: meet the new EOS R100 (plus, the RF28mm f/2.8 STM)

Canon continues to expand the mirrorless EOS RF line, this time with a new step-up body and ultra-compact wide-angle prime lens. Stake your claim on either one today at or at any of our brick-and-mortar locations.

EOS R100

If you’re using a phone, compact camera, or something similar and you’re ready to create more stunning content than ever, the EOS R100 might just be what you’re seeking. Canon’s smallest, lightest, and most affordable EOS R camera to date promises to be a portal into the magical world of interchangeable lens photography. Canon has included plenty of features to demystify the process,, such as Creative Assist (which allows you to control technical settings with natrual-language inputs like “background blur,” “brightness,” and “saturation,” in real time live view) and Creative Filters, which allow you to add various effects in-camera to output breathtaking images with a unique look.

The EOS R100 features a 24.1 MP APS-C Dual-Pixel CMOS sensor and a DIGIC 8 processor, the pair of which are more than capable of providing effective, modern autofocus features like eye detection and human tracking. Bursts can be as fast as 6.5 fps (RAW or JPG), so you’ll never miss that perfect moment.

This little guy offers solid video performance, too. Peak performance for the EOS R100 is going to be Full HD 60p, but the body is also capable of recording 4K at 24p (with a slight crop of the imaging area) or HD video at up to 120 fps for your slowwww motion needs.

The camera, of course, includes built in Wifi for instant sharing and app control. Available soon at Mike’s Camera—is this the next step in a path to glory for you or someone you love?

Canon also introduced a new pancake lens for the RF line….

RF28mm f/2.8 STM

The EOS R100 may be the smallest of Canon’s mirrorless EOS R cameras to date, but the size of the RF28mm f/2.8 STM is even more astonishing. This thing is tiny, and boasts a focal length attractive to any EOS R shooter. For full-frame users, 28mm offers the distinctive look of Wide-Angle Photography without being so wide that it’s hard to use attractively. On an APS-C camera (like the EOS R100, for example), the field of view is equivalent to that of a 45mm lens on a full-frame—essentially, a perfect “normal” lens in an incredibly compact frame, with a very wide f/2.8 aperture and a quiet, accurate stepping motor driving the AF system to boot.

Thin enough to turn heads and only 5 ounces: the RF28mm f/2.8 STM should intrigue street photographers, weight-conscious videographers, travelers, and more. Pre-order with us today to minimize delay!

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