Big savings are BACK to help you start the new year with new gear, even if you didn’t find the kit of your dreams in your stocking. Sony’s ever-popular Trade-In / Trade-Up program starts up with a new list of eligible gear today.
In case you’re not familiar with the program, here’s the lowdown: bring in any working interchangeable lens camera or lens for an upgrade, and in addition to the normal trade-in value you’ll receive up to $300 when you use your trade-in to purchase select Sony gear. (Click here to read about our standard trade-in process.) The table below lists out the cameras and lenses toward which bonus money may be used, along with the amounts awarded toward the purchase of each item. Only one trade-in bonus may be redeemed per item, sadly, but if you want to bring two items for trade and pair, for example, a new α7R IV with a superb portrait lens like the FE 100mm f/2.8 STF GM OSS, we’ll gladly get you that $400 total bonus discount.
Don’t wait too long—the trade-in bonuses will only available January 20th–March 29th, 2020.