Sony Trade-In / Trade-Up Winter 2020

Big savings are BACK to help you start the new year with new gear, even if you didn’t find the kit of your dreams in your stocking. Sony’s ever-popular Trade-In / Trade-Up program starts up with a new list of eligible gear today.

In case you’re not familiar with the program, here’s the lowdown: bring in any working interchangeable lens camera or lens for an upgrade, and in addition to the normal trade-in value you’ll receive up to $300 when you use your trade-in to purchase select Sony gear. (Click here to read about our standard trade-in process.) The table below lists out the cameras and lenses toward which bonus money may be used, along with the amounts awarded toward the purchase of each item. Only one trade-in bonus may be redeemed per item, sadly, but if you want to bring two items for trade and pair, for example, a new α7R IV with a superb portrait lens like the FE 100mm f/2.8 STF GM OSS, we’ll gladly get you that $400 total bonus discount.

Don’t wait too long—the trade-in bonuses will only available January 20th–March 29th, 2020.

ProductTRADE-IN BONUS
α7R IV full-frame mirrorless camera (body only)$300
α9 full-frame mirrorless camera (body only)$200
α7R III full-frame mirrorless camera (body only)$200
α6600 APS-C mirrorless camera (body only)$100
FE 100–400mm f/4.5–5.6 GM OSS super telephoto zoom lens$250
FE 70–200mm f/2.8 GM OSS premium telephoto zoom lens$250
FE 24–70mm f/2.8 GM standard-zoom lens$200
FE 16–35mm f/2.8 GM wide-angle zoom lens$200
FE 135mm f/2.8 GM telephoto prime lens$200
FE 200–600mm f/5.6–6.3 G super telephoto zoom lens$150
FE 24mm f/1.4 GM fast prime lens$100
FE 85mm f/1.4 GM prime lens$100
FE 70–200mm f/4 G telephoto zoom lens$100
FE 100mm f/2.8 STF GM OSS premium portrait lens$100
FE 24–105mm f/4 G OSS all-in-one zoom lens$100
E 16–55mm f/2.8 G wide zoom lens for APS-C$100
E 70–350mm f/4.6–6.3 G OSS telephoto zoom lens for APS-C$100
Sonnar T* FE 55mm f/1.8 ZA Zeiss prime lens$100

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