Pro Quality for the People: the Fuji X-T30

Sporting the same X-Trans 4/X-Processor 4 combo powering the X-T3, the newly-announced X-T30 is set to bring many of its big brother’s advances to the market at a more affordable price point. The black and classic silver versions will be available on March 20th, with the charcoal silver version hitting the street on June 30th. Let’s take a look at what we can anticipate!

Quick Specs

  • 26.1 MP BSI CMOS sensor—highest resolution of any APS-C sensor, with the massive low-light benefits of back-side illumination
  • 425 phase-detection AF points across the entire frame (up from 325 centrally-concentrated points on the X-T20)
  • Shoot up to 20 FPS at full resolution, or 30 FPS using a 16.6 MP crop
  • Blackout-free high speed shooting, a feature shared only by the Sony α9 and Fuji’s X-T3
  • New Eterna film simulation mode, a film used to shoot evocative films like 3:10 to Yuma, Precious, and Mr. Nobody
  • New F-Log video mode (as on the X-T3) with a max bitrate of 200 Mbps when shooting 4K 30p video (up from 100 Mbps on the X-T20)
  • Full HD shooting at up to 120 FPS
  • 4:2:2 10-bit recording when using external recorder
  • No more line-skipping—video is shot by oversampling a 6K area, with full pixel readout
  • Bluetooth complements WiFi connectivity for more seamless transferral
  • A focus lever replaces the D-pad
  • Thinner, more responsive touchscreen panel

You can click the links below to preorder:
Fujifilm X-T30 (body only)
Fujifilm X-T30 with FUJINON XF 18-55mm F2.8-4.0 R
Fujifilm X-T30 with Fujinon XC 15-45mm F3.5-5.6 OIS PZ

While the X-T3 is still a significantly better choice for high-end video production and boasts better EVF, physical controls, and weather-sealing, it would seem that Fujifilm has not been stingy in incorporating their most advanced technologies into the X-T30. I think we’re going to see some great images come out of this camera. So does Fuji, as evidenced by the challenge they’ve posed along with the announcement of the X-T30.

How will you build your legacy?

Fuji will be sending the X-T30 out to photographers across the USA, asking them to explore why photography is so important to them and what kind of legacy they have inherited, as well as what kind of legacy they will leave.

“Legacies are wonderful things to think about, because they are both received and given,” says Victor Ha, director of marketing, Electronic Imaging Division at FUJIFILM North America Corporation. “Thinking about this within the context of Fujifilm, it’s incredible to see how legacy has played out over time because we’ve moved from creating and producing some of the most venerated films in the world, to providing those same films as simulations inside the mirrorless digital cameras we make.”

Victor believes FUJIFILM cameras are living representations of decades of legacy, an idea that takes on more shape and meaning when photographers and videographers are asked how they use cameras to build theirs.

“We would like to think that our history with this industry has given us many touch points in the creation of everyone’s individual legacies,” he explains. “We felt it was a good time to start trying to find and encourage everyone to tell those stories.”

“We’d be proud to know we encouraged even a handful of people to start considering it,” says Victor. “There are so many layers to the idea of legacy and I hope the images, which will be inevitably shared as a result of our conversations, help to peel back more and more layers of understanding and awareness about this concept.”

Watch for updates on the project at the dedicated X-T30 site.

Try it yourself—in-store at Mike’s Camera

We’re fortunate enough to be hosting representatives from Fujifim in both Colorado and California to show off their latest little wonder, two weeks from today. The events are free and open to the public. Click the links below for our addresses or to share with your friends.

Mike’s Camera, Boulder • Tuesday, March 19th • 2:00–5:00 PM MDT
Mike’s Camera, Sacramento • Tuesday, March 19th • 2:00–5:00 PM PDT

Sample Gallery

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