Pre-orders start now for the new Fujifilm GFX-100RF (that’s “Rangefinder style, Fixed lens”). You’ve never seen this level of Fujifilm medium-format quality in such a compact package—and with its premium construction and wealth of tactile controls, you’d be hard-pressed to find a nicer everyday-carry companion.

The GFX100RF marries a 102 MP sensor (which is physically almost 70% larger than a full-frame sensor) with a fixed 35mm f/4 lens. This offers a field of view equivalent to 28mm on a full-frame sensor—a perfect walkabout focal length. And with such a slimmed-down figure (25.9 oz & small enough to fit in a pocket or small bag) you certainly can take this baby for a walkabout.
Another brand new feature for the Fujifilm GFX line is a dedicated aspect ratio dial, allowing you to think in terms of a wide variety of classic Fuji shooters (for example, the TX-1’s 65:24), match unique digital needs, or just get a little creative. Naturally, the GFX100RF is fully-loaded with Fujifilm’s legendary film simulations as well. Twenty different in-camera “looks” draw extensively on Fujifilm’s venerable heritage in the analog industry.
An internal 4-stop ND and digital teleconverter options help when you feel a little too constricted by a fixed lens. Plus, it’s weather resistant and comes in both sleek black and retro silver finishes! What’s not to love? Read the complete specification and pre-order yours today here, or visit any of our brick-and-mortar locations!



