Whether you’re traveling on the adventure of a lifetime or want striking portraits of everyday life, Canon’s latest standard zoom for the mirrorless EOS RF system is a great option. A versatile zoom range, bright aperture, and advanced image stabilization make the RF 28–70mm f/2.8 IS STM is well-equipped to become a new go-to.
Available September 26th—EOS R users, get in line today!
This one is an ideal choice for still shooters and videographers who may have a smaller budget but want high quality. As of release, it’s the smallest and lightest RF lens of its kind (just over one pound), yet retains L-series image quality. The 5.5 stop stabilization unit has been redesigned completely to enable this compactness, and two UD elements + two aspherical elements work to combat chromatic aberration, and focus breathing during video has been minimized.
The constant f/2.8 aperture is plenty bright for most situations, offering greatly improved control over depth of field and low light adaptability as compared to kit lenses. A leadscrew-type STM drives quiet, fast autofocus, and weather-resistance has been implemented at the level of L-series lenses.
If you’re ready to step up to an optically excellent, compact, durable, and versatile lens, this one’s for you. Click here or visit an imaging expert in one of our brick and mortar stores to order yours today!
