Fujifilm’s GFX brand has now gone from a camera to a series: the GFX 50R is coming! Click here to preorder, or read on for more information.
First, take a moment for this unusually beautiful promotional video from X-Photographer Jonas Dyhr Rask. You’ll be glad you did. (Check out Fujifilm’s YouTube channel for more of these. I thought the scenery in the one by Christoph Busse was especially captivating, as well.)
Quick spec sheet
- Rangefinder style
- 51.4 MP 43.8×32.9 sensor (same as GFX 50S)
- 1080p30 36Mbps video
- Bluetooth low-energy connectivity
- Dual SD slots
- 400 shot battery life
- 145g lighter and 25mm thinner than GFX 50S
- Starting price of $4499.99
Medium format for the masses
The GFX 50S truly changed the game when it was released, bringing medium-format digital photography to a new level of compactness and affordability while retaining incredible image quality. The GFX 50R continues the evolution, packing the same imaging capability into an even more compact frame—to the tune of being 145g lighter, 25mm thinner, and arranged in a more compact fashion without the viewfinder bump. The G-mount brings an unprecedentedly large imaging circle to the prosumer market with its 65mm diameter and allows for a variety of adaptation possibilities with its 26.7mm flange back distance. The 50R introduces Bluetooth low-energy connectivity (no more waiting to reestablish a connection every time!), and though it sacrifices a third axis of touchscreen tilt and the LCD on top, it is significantly less expensive than the SLR-style 50S. The barrier for entry into massive-sensor photography keeps getting lower, and that can only be a good thing. Click here to preorder now, or watch for limited stock to start filtering into stores around November.
Even better, for a limited time, save up to $1000 when you bundle your preorder with a G-mount lens! Click here to shop bundles now.
Click any image to enlarge (images are not full camera resolution).