Full frame sensors are versatile, capable, and highly accessible—but have you considered having an even larger sensor? If you’re a 110 shooter, you’ve surely considered it, but you may not realize that medium-format digital cameras are more accessible than one might think. Fujifilm is making this even more true this holiday season by offering a remarkable $500 trade-in bonus toward two of their premiere GFX bodies.
Your old camera can be traded-in toward either the GFX100 II or the GFX100S II for its full valuation, plus an additional $500.
Smart, fast, and stable are the key words here for both the GFX100 II and the GFX100S II. The X-Processor 5 is more than capable of handling these cameras’ astounding 102 MP sensors as well as Fujifilm’s powerful autofocus algorithms (including AI-driven subject detection). Ready to jump on this incredible deal?
- Grab your camera and as many of its accoutrements as possible—cables, manual, even the box (if you still ha😱ve it). Eligible trade-ins include “any mirrorless, medium format, full-frame or APS-C interchangeable camera (whether Fujifilm-branded or non-Fujifilm branded) in good working condition.”
- The camera must be fully-functioning, and it must include a battery and charger at minimum. There is a loophole, however! If you’ve lost the battery or charger but it’s one that we have in-stock, we can still offer a (reduced) trade-in value.
- Bring everything you could rustle up to a Mike’s Camera near you and meet with one of our experts.
- Any gear that we accept can then be traded in toward one of the eligible models for an agreed upon amount, plus the bonus trade-in value of $500.
It’s that easy! To make the process even more painless, you’re always welcome to call ahead and make an appointment. Best of all, the gear you’ve loved in the past will find a new home with someone else who can use it in their own photographic journey.
This bonus will be available today, November 4th, through January 5th. Don’t miss out!


