Check out the newest products from Fujifilm! The first 40 MP APS-C camera in the world, a super-bright APS-C lens, and a super-wide medium format lens are now available for pre-order. Shop online or visit your neighborhood Mike’s Camera to claim yours today.
X-H2 APS-C camera body

Fuji’s brand new X-H2 is portable but powerful, packing a newly-designed sensor capable of an impressive 40 MP in still images and 8K video. For the first time in an X-series camera, Pixel Shift Multi-Shot will generate 160 MP photos when you need an extreme amount of resolution.
Highlights!
- 40 Megapixel X-Trans5 BSI Imaging Sensor (world’s first!)
- 15 Frames per second in Mechanical Shutter
- 8K/30P 10-bit 4:2:2 Apple ProRes, ProResHQ, ProRes LT
- Up to 7 stops of Internal Body Image Stabilization (IBIS)
- 160MP pixel shift multi shot
- 1/180,000 Max Shutter speed in EShutter
Even 8K 10-bit 4:2:2 ProRes video can be recorded internally to a CFexpress Type B card, though the X-H2 also supports external 12-bit RAW footage recording via HDMI. This is sure to be a hit with still and video creatives alike, so be sure to get your order in today if you want the least delay!

XF56mm f/1.2 R WR
The XF56mm f/1.2 R WR was designed for exacting creators. The ultra-wide f/1.2 maximum aperture, paired with the near-circular aperture—this is the first X mount lens to have 11 aperture blades—promises outstanding bokeh and low-light performance. Although a fast, round aperture combined with a medium-long focal length makes this an ideal portrait lens, a close-focusing distance of 19.69 inches makes this a more generally useful lens, as well.
Its 13 elements inherit high-refractive technology from FUJINON Cinema Lenses to minimize all kinds of aberrations (chromatic, spherical, and comatic) in conjunction with ED and aspherical optics. An A position lock on the manual aperture ring prevents unwanted movement, and the DC AF motor has been designed for minimal friction and maximum accuracy. Nine rubber seals and a protective fluorine coating seal the deal, making for an easy-cleaning, water- and dust-resistant package.

GF20-35mm f/4 R WR
The widest lens yet available for the medium-format GFX system, the GF20–35mm f/4 R WR is a surprisingly compact offering at 4.4 inches long and 25.6 ounces in weight. The field of view is equivalent to the very popular 16–28mm range on a 35mm camera, and should make the mega-sensor GFX line much more appealing to travel, landscape, and architectural photographers. On the inside, you’ll find 14 elements in ten groups (including three aspherical, one ED aspherical and three ED elements) designed for minimal aberration and maximum resolution. (With cameras taking pictures up to 100 MP, these lenses have to be sharp!) Plus, Fujifilm’s own Nano GI coating technology cuts down reflected light to minimize ghosting and flare, boosting sharpness, color, and detail. An internal zoom mechanism means that the lens maintains a constant size, and breathing has been reduced as much as possible. The whisper-quiet stepping motor provides autofocus as closely as 13.78 inches. And, like all G mount lenses, the GF20–35mm f/4 R WR is weather-resistant and fluorine coated so you can photograph fearlessly!
